Get your products on shelves, everywhere
Connect with retail networks who have shelf space and regional reach. You make the product — they got reach.
navigate_next Kirana(daily FMCG placement)navigate_next Pharmacy(medicines, hygiene, supplements)navigate_next Garment(clothing brands, accessories)navigate_next Footwear(shoes, add-ons)navigate_next Mobile(accessories, small electronics)navigate_next Electronics(gadgets, appliances)navigate_next Garages / Mechanics(oils, parts, tools)navigate_next Hardware(construction, utility products)navigate_next Salons / Barbers(grooming products)navigate_next Cosmetic(beauty products)navigate_next Bakeries(packaged food, snacks)navigate_next Tea Stalls / Cafes(beverages, impulse items)navigate_next Stationery(school + low-ticket products)navigate_next Agro(rural + farming products)navigate_next Daily Retail(kirana, bakery, tea stall)navigate_next Health(pharmacy)navigate_next Lifestyle(garment, footwear, cosmetics)navigate_next Electronics(mobile, appliances)navigate_next Utility(garage, hardware)navigate_next Rural(agro stores)
How it works
Direct from brand to retail shelf.
Manufacturers contact distributors or retailers with networks, shelf space and regional reach — for a flat $1. without commissions or gatekeepers.
Step 1
Retailer / Distributor
Lists profile & target region
verified
Step 2
Frycold Distributor Platform
Matches, KYC done, $1 connection fee
direct deal
Step 3
Brand / Manufacturer
Gets product on shelf
Shelf spaces available in
KiranaPharmacyGarmentFootwearMobileElectronicsGarages / MechanicsHardwareSalons / BarbersCosmeticBakeriesTea Stalls / CafesStationeryAgroDaily RetailHealthLifestyleElectronicsUtilityRuralKiranaPharmacyGarmentFootwearMobileElectronicsGarages / MechanicsHardwareSalons / BarbersCosmeticBakeriesTea Stalls / CafesStationeryAgroDaily RetailHealthLifestyleElectronicsUtilityRural
For brands & manufacturers
Get into stores, faster
Skip the distributor queue. Connect directly with retailers who have shelf space in your target market — today.
- Flat $1 per connection, zero commissions
- Target by region, store type, category
- Manual placement for portfolio brands
For retailers & distributors
List your shelf space
Let brands come to you. Register your store network and get direct enquiries from manufacturers targeting your region.
- Higher margins — no commission layer
- Brands across 500+ categories
- Free to list your space
Who is buying on distributor
FMCG Brands
Fast-moving consumer goods seeking wide retail distribution
Food & Beverage Brands
Packaged foods and drinks aiming for supermarket shelf space
Personal Care Brands
Beauty and wellness products targeting pharmacy and retail chains
Home & Kitchen Brands
Household essentials looking to land in neighborhood stores
Electronics & Accessories
Gadgets and tech accessories needing presence on retail shelves
Apparel & Fashion Brands
Clothing and lifestyle labels expanding into physical apparel retail
D2C Brands
Direct-to-consumer brands moving from online to brick-and-mortar
Specialty & Niche Brands
Craft, organic and premium brands seeking curated retail partners
The platform maintains daily traffic of 1000+ new visitors and growing because what we offer is unique in the market.
24+
Distributor categories
$21
One-time listing fee
0%
Commission on orders
$1
Flat connection fee
ParleBritanniaITCHULDaburAmulNestleP&GColgatePepsiCoMankindMaricoGSKUnileverKellogg'sMondelezCoca-ColaReckittL'OrealJohnson & JohnsonLeverGodrejEmamiHavellsPhilipsBajajSiemensWhirlpoolBoschLGParleBritanniaITCHULDaburAmulNestleP&GColgatePepsiCoMankindMaricoGSKUnileverKellogg'sMondelezCoca-ColaReckittL'OrealJohnson & JohnsonLeverGodrejEmamiHavellsPhilipsBajajSiemensWhirlpoolBoschLG
Compare Retail-Distribution Sites?
| Frycold | Repsly | StayinFront | Pepperi | VisitBasis | |
|---|---|---|---|---|---|
| Onboards | One-time | Per team setup | Multi-week impl. | Multi-week impl. | Per account setup |
| Leads | Intent Verified | No lead gen | No lead gen | No lead gen | No lead gen |
| Conversion rate | Above 80% | Not applicable | Not applicable | Not applicable | Not applicable |
| Merchant cost | Free | $99–$449/user/mo | Custom enterprise pricing | $500–$2,000+/mo | $15–$35/user/mo |
| Customer cost | $1 flat fee | Bundled in license | Bundled in license | Bundled in license | Bundled in license |
| Data | Secure | Aggregated analytics | Vendor-accessed reports | Shared across org tiers | Cloud-stored, third-party |
| Business model | Self-service | Field sales SaaS | Enterprise SaaS | B2B eCommerce SaaS | Field ops SaaS |
| Headquartered | Mumbai | Boston, US | Parsippany, NJ, US | New York, US | Boca Raton, FL, US |
| Category | B2B | B2B (field sales) | B2B (enterprise CG) | B2B (wholesale) | B2B (field ops) |
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