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| Frycold | Upwork | Fiverr | Toptal | freelancer.com | |
|---|---|---|---|---|---|
| Onboards | One-time | Per project | Per project | Lengthy vetting | Per project |
| Leads | Intent Verified | Unverified bids | Unverified buyers | Curated matches | Unverified bids |
| Conversion rate | Above 80% | ~10–15% | ~10–20% | ~30–40% | ~5–10% |
| Merchant cost | Free | 5–20% commission | 20% commission | Talent takes cut | 10–20% commission |
| Customer cost | $1 flat fee | 3% payment fee | 5.5% + $2.50 fee | No direct fee | 3% payment fee |
| Data | Secure | Sold to third parties | Sold to third parties | Shared internally | Sold to third parties |
| Business model | Self-service | Marketplace | Marketplace | Managed service | Marketplace |
| Headquartered | Mumbai | San Francisco, US | Tel Aviv, Israel | San Francisco, US | Vancouver, Canada |
| Category | B2B | B2C / B2B | B2C / B2B | B2B | B2C / B2B |